Chapter 2: How to Attract and Keep Small Business Clients
Part 1: What Small Business Clients Want and Why They Leave
The Sleeter Group recently researched small- and medium-sized businesses [PDF] across the United States to better understand their needs, and the results are illuminating for the accounting industry. The study shows how accountants currently fit into the small business world and ways in which enterprising accountants can take advantage of unmet needs. Let's take a look at what the numbers show.
Next: What Small Businesses Look for When Selecting an Accountant