Chapter 1: Freelancers & Small Businesses: A Booming Market for Accountants, Bookkeepers, and Tax Preparers
Part 2: Working with Established Businesses
When marketing yourself to established small businesses — that is, those that are well aware of their small-business status — it's more a matter of convincing them that the investment in your services is worth the money. Small-business owners are entrepreneurial spirits, after all, and often try to do everything on their own. The argument hinges on how you can do a better job for them while saving them time and money.
The best way to support any argument is with facts and figures. Let's look at some statistics that you can use to make your services look enticing to budget-conscious small-business owners.
Next: Part 3: Stats to Leverage Your Accounting Services